Peanut Butter and Jelly Rolls

Bust out your middle school “Best Friends Forever” heart necklaces, because cinnamon rolls and peanut butter + jelly sandwiches just became breakfast BFFs. Hello, Peanut Butter and Jelly Rolls.

Peanut Butter and Jelly Rolls. The BEST fluffy cinnamon rolls with peanut butter filling and strawberry glazePeanut Butter and Jelly Rolls are the best upgrade to your PB&J since the day Mom finally agreed to trim off the crust. We’re replacing mushy white bread with ultra fluffy, lightly buttery cinnamon roll dough, enhancing the peanut butter filling with a touch of cinnamon and brown sugar, and drizzling the whole shebang with sweet jelly glaze. If the Ritz Carlton served a peanut butter and jelly sandwich, it would be these rolls. Champagne would be optional, but encouraged.

Peanut Butter and Jelly Rolls // Well-Plated

Peanut Butter and Jelly RollsFor the dough, I used my favorite cinnamon roll base (the same I used for these fab Chocolate Chai Cinnamon Rolls). It has a touch of whole wheat flour and a reduced amount of butter, but they are so melt-in-your-mouth tender, you won’t notice a bit. For the filling, I stayed true to my elementary school preferences of creamy peanut butter and strawberry jelly, but if you are an extra-crunchy PB lady or grape-jelly gentleman, by all means, follow your craving.

Roll the dough; spoon the peanut butter; dollop the jelly. This is the fanciest you will ever feel making PB&J. Enjoy the process.

Peanut Butter and Jelly Rolls-PB and Jelly FillingShape, let rise, and bake. Just when your kitchen smells like a magical peanut butter bakery, it’s time to glaze. Drizzle with wild abandon. If you feel called spread on extra peanut butter, I support you.

Peanut Butter and Jelly Rolls. Fluffy and packed with PB&J flavor!Now, move in for the most fluffy, ooey-gooey, and decadent PB&J experience of your life. Lick your fingers, rub your BFF necklace for good luck, and take a sip of that champagne.

 Peanut Butter and Jelly Rolls. Fluffy cinnamon rolls with peanut butter filling and jelly glazeIf this entire picture sounds perfect to you, we should be BFFs forever. Who wants the other half of my necklace?

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Peanut Butter and Jelly Rolls

Fluffy cinnamon roll dough swirled with peanut butter and topped with jelly glaze. A sweet breakfast treat with the classic flavor of everyone’s favorite PB&J!

Yield: 18 rolls

Prep Time: 30 minutes

Cook Time: 25 minutes

Total Time: 3 hours, 45 minutes


For the Dough

  • 1 cup whole milk (or substitute 5/8 cup (5 ounces) skim milk, plus 3/8 cup (3 ounces) half and half)
  • 3 tablespoons unsalted butter
  • 1 cup white whole wheat flour (or substitute all purpose flour)
  • 1/2 cup granulated sugar
  • 1 large egg
  • 1 teaspoon pure vanilla extract
  • 2 1/4 teaspoons Red Star Platinum Instant Yeast (1 standard envelope yeast)
  • 1 teaspoon kosher salt
  • 2 1/2 to 3 cups all purpose flour

For the Peanut Butter and Jelly Filling

  • 1/2 cup peanut butter
  • 2 tablespoons unsalted butter, melted
  • 2 tablespoons brown sugar
  • 2 tablespoons granulated sugar
  • 1 teaspoon cinnamon
  • 1/3 cup strawberry jam or jelly

For the Jelly Glaze

  • 1/2 cup strawberry jam or jelly
  • 1 tablespoon lemon juice
  • 2 teaspoons granulated sugar
  • 1/8 teaspoon salt


  1. Prepare the dough: Pour milk into a large glass measuring cup. Add butter and microwave on high, until the mixture is warmed to the temperature directed by the yeast manufacturer (120°F to 130°F for Red Star Platinum Yeast). Start with 30 seconds, then microwave in 10-second intervals, until the desired temperature is reached. The butter may not melt completely and the milk should feel warm but not hot. Once heated, pour into the bowl of standing mixer fitted with paddle attachment or a large mixing bowl.
  2. Add white whole wheat flour, granulated sugar, egg, vanilla, yeast, and salt. Beat on low speed for 3 minutes, stopping occasionally to scrape down sides of bowl. Add 2 1/2 cups all purpose flour. Beat on low speed, until the flour is absorbed and the dough is no longer sticky, scraping down sides of bowl as you go. If dough is extremely sticky, add remaining flour one tablespoon at a time, combining after each, just until dough begins to form a shaggy ball and pulls away from sides of bowl. It should still feel fairly tacky.
  3. If using a stand mixer, fit the mixer with a dough hook and knead on medium low for 6 minutes, until smooth and elastic. If kneading by hand, turn the dough out onto a floured work surface and knead until smooth and elastic, about 8 minutes. Add a little flour, one tablespoon at a time, if the dough is too sticky and clings readily to your hands. Lightly oil a large, clean bowl with cooking spray. Form dough into a ball and place it in the bowl, turning once to coat with oil. Cover bowl with plastic wrap or a clean kitchen towel. Let rise in a warm, draft-free place until doubled in volume, about 2 hours.
  4. Meanwhile, make the peanut butter filling: In a small bowl, beat together the peanut butter, melted butter, brown sugar, granulated sugar, and cinnamon. Set aside.
  5. Form the rolls: Once the dough has doubled, turn it out onto a well-floured work surface. (To test if the dough has completed rising, gently press it with your first two fingers; if the indentation remains, the dough is ready.) Roll the dough into a 16-inch x 12-inch rectangle (be sure to measure.) Spread the peanut butter mixture over the dough, leaving a 1/4-inch border uncovered on all sides. Spread with jelly, leaving a 1/4-inch border of peanut butter uncovered on all sides.
  6. Starting at one of the long edges, roll the dough into a tight log, then tightly pinch the end to seal. Turn log so that the seam side is down, then carefully trim each end so that they are straight. (The end scraps can be baked separately in lightly greased ramekins.) Gently stretch and pat the dough log as needed so that it is 18 inches in length and roughly even in diameter. With a serrated knife, gently saw the log into 18, 1-inch segments.
  7. Lightly mist two 9 x 9-inch baking pans with cooking spray (square 8 x 8-inch pans or round 9-inch pans will work as well.) Arrange the rolls in the pans, cut sides up, dividing the rolls evenly between each. Cover the baking dishes with plastic wrap or a clean kitchen towel. and let rise in a warm, draft-free place until doubled in volume, about 45 minutes. (It may take a bit longer but is worth the wait.)
  8. Meanwhile, prepare the glaze: Place the jam in a small saucepan over medium low heat, stirring occasionally. Once the jam begins to thin, stir in the lemon juice, sugar, and salt. Heat and stir until the sugar dissolves, then remove from heat. The glaze will thicken as it cools.
  9. Bake the rolls: Place rack in the center of your oven and preheat to 375°F. Bake rolls until the tops are golden and the centers reach 185°F to 190°F, 20-25 minutes. Check the rolls at the 15-minute mark—if they begin to brown too quickly, cover the pan with foil and continue baking until complete. Remove from oven and place pan on a cooling rack for 5 minutes. Drizzle with strawberry glaze and enjoy immediately.

If you would like to prep the rolls the night before, once they are shaped in Step 5, instead of allowing the dough to rise a second time, refrigerate overnight, then bake as directed when ready.

All images and text ©/Well Plated.

Did you try this recipe? I want to see! Follow Well Plated on Instagram, snap a photo, and tag it #wellplated. I love to know what you are making!

I baked Peanut Butter and Jelly Rolls with my favorite bread-baking tool, Red Star Platinum Yeast. It’s foolproof, yields consistent results, and most importantly, creates super-fluffy, tender breads every time. For baking tips, check out Red Star Yeast’s step-by-step baking guide, and don’t forget to follow Red Star on FacebookTwitter, and Pinterest, for tasty recipes and inspiration.

More swirl rolls that want to be your BFF:

Red Star Yeast compensated me for my time to create this recipe and post. As always, all opinions are my own, and thank you for supporting the brands who make it possible for me to provide new content for you!

About Erin Clarke

I’m fearlessly dedicated to making healthy food taste incredible. Wearer of plaid, travel enthusiast, and firmly convinced that sweets and veggies both deserve a place at the table. MORE ABOUT ERIN…


  1. Yay! This is the best weekend dessert a girl could hope for. So delicious! I’ll eat anything with PB & J!

  2. Mmmmm! Clear my calendar…I’ve got PB&J rollsssss on my mind!

  3. Be still my heart… because I am in LOVE with these pb&j rolls.

  4. What a fun way to use the classic pb&j combo! I’m excited to try this with my homemade jam.

  5. Damn girl! These are so creative and fun, just love them!

  6. These look incredible! I’m all about the classics with a twist. Want to know something funny? I actually had never had a pb&j until college (I know, my mom was super fancy apparently and always made us creative lunches) and ever since trying them, I was hooked! Now, every time I travel or am running low on time, that is my go-to flavor combo…just as i suspect these will become my go-to cinnamon rolls lol! What a great and beautiful recipe :)

  7. Peanut butter and jelly rolls?!!!! Freaking brilliant. I’m all over this, yo. Happy Friday, Erin!

  8. BRILLIANT – simply brilliant twist on a classic!

  9. Such a great twist to traditional pb&j! You are so creative!

  10. Love this PB&J creation, my sons would go crazy for this!

  11. Oh no she didn’t! This looks sinful.

  12. This is mind blowing, Erin! Love it!

  13. I am a sucker for cinnamon rolls but peanut butter and jelly rolls sound even better! Genius idea lady – love it!

  14. Oh I am in LOVE!! Seriously amazing ;)

  15. Wow….these sound amazing. Totally up my alley

  16. Wow – BFF necklace for sure – these look absolutely divine. I think I could eat the whole pan – yum!! I had some PB&J custard last night at Shake Shack, random side comment but these delicious rolls reminded me of that :)

  17. What a fun and different cinnamon roll. I would have never thought of this.

  18. These look amazing…I need to finally invest in a thermometer for liquids. I suppose that will also lead to caramel-making sessions and I might even learn how to deep fry, well, everything!

  19. OMG, is this legal? I’m adding this to my brunch menus.

  20. What a lovely PB&J creation, girl! Love this recipe!

  21. Peanut butter and jelly is a great combination. Especially in the rolls! They look irresistible!

  22. A classic combination! These sweet rolls look insanely good!

  23. Fantastic idea! I love a good PBJ and turning that into a delicious roll makes my heart skip a beat :D

  24. I so want these peanut butter and jelly cinnamon rolls to be my BFF and then I want to eat them all!! PB&J is such a classic that really never gets old, especially when you put a new awesome twist on it like this :)

  25. Every once in awhile I crave a PBJ, it would be even better in roll form!

  26. OH MY! I am loving these gorgeous pb&j rolls! I have never seen anything like it – would love one of them right now!

  27. Probably the best variation on rolls I have seen to date, pb&j is my weakness!

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